PRIVACY & DATA PROTECTION
Privacy Notice
This Privacy Notice explains how Invoke Hypnotherapy collects, uses, stores and protects your personal information when you visit this website, make an enquiry or use my hypnotherapy services.
Last updated: 31 July 2026
Who I am and how to contact me
Invoke Hypnotherapy is operated by Ross Passingham. I am responsible for deciding how and why your personal information is used and for taking appropriate steps to keep it secure.
Please contact me using the email address above if you have any questions about this Privacy Notice, how your information is handled or your data-protection rights.
Information I collect
I only collect information that is relevant to responding to enquiries, assessing whether hypnotherapy may be appropriate, arranging and providing sessions, maintaining appropriate records and operating this website securely.
When you contact me or make an enquiry
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Your name and contact details, such as your email address and telephone number
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Your preferred method of contact and whether you are interested in online or in-person sessions
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Information you include in the consultation form, email, text message or other correspondence
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Any information about your physical or mental health that you choose to provide when explaining what you would like help with
If you become a client
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Contact details and any identifying information needed to maintain your client record
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The reasons you are seeking hypnotherapy and the outcomes you would like to achieve
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Relevant information about your health, medical history, medication, lifestyle or personal circumstances
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Consultation information, consent records, appointment details and session notes
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Relevant emails, text messages and other correspondence
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Invoices, payment records and other necessary administrative information
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Details of communications with another professional where you have authorised me to make contact
Website and technical information
When you visit the website, the hosting and security systems may automatically create basic technical records. These may include your IP address, browser or device type, the date and time of your visit and information recorded in security or server logs.
Invoke Hypnotherapy does not currently use Google Analytics, advertising pixels, embedded maps or embedded video services to track visitors.
Information concerning your physical or mental health is classed as special-category personal data and receives additional protection under data-protection law. I only request information that is relevant to understanding your enquiry or providing hypnotherapy services.
How and why I use your information
I only use personal information where I have a lawful reason to do so. The reason depends on why the information was collected and how it is being used.
Responding to enquiries and arranging consultations
I use your contact details and the information you provide to respond to your enquiry, discuss what you would like help with, answer questions, assess whether hypnotherapy may be suitable and arrange a consultation or appointment.
Lawful basis: Taking steps at your request before entering into a contract.
Providing hypnotherapy services
I use your information to prepare for and provide sessions, manage appointments, communicate with you, maintain appropriate client records and administer our professional relationship.
Lawful basis: Performance of a contract
Health and other sensitive information
I may use information about your physical or mental health where it is relevant to assessing whether hypnotherapy is appropriate, planning and providing sessions or maintaining an accurate client record.
Lawful basis: Performance of a contract. The additional condition for health and other special-category information is your explicit consent.
Where sensitive information must be used or retained to establish, exercise or defend a legal claim, the legal-claims condition may apply instead.
Operating and protecting the website and business
I may use basic technical and administrative information to maintain website and information security, prevent misuse, manage business systems, respond to complaints and operate Invoke Hypnotherapy efficiently.
Lawful basis: My legitimate interests in operating and protecting Invoke Hypnotherapy, provided those interests are not overridden by your rights and freedoms
Legal, accounting and emergency requirements
I may use or retain information where necessary to meet tax and accounting duties, respond to a court order or lawful request, establish or defend legal claims or protect someone’s life in a serious emergency.
Lawful basis: Legal obligation, legitimate interests or vital interests, depending on the circumstances.
I do not use personal information for automated decision-making or profiling. I will not use your contact details for direct marketing unless you have separately chosen to receive it.
How your information is stored and protected
I take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. The security measures used reflect the sensitive nature of client and health-related information.
Electronic client records
Client notes and related records are stored electronically in a locked, access-controlled folder. Access is restricted to me and the folder is not made publicly available or shared with people who do not require access.
Devices and accounts
Devices, email accounts and website-administration accounts used to handle personal information are protected using passwords, access controls and the security features available on those systems. I take reasonable care to keep login details private and to prevent unauthorised access.
Website forms and email
Information submitted through the consultation form is processed through WordPress and Fluent Forms on the website. Form notifications are sent to my business email account so that I can respond to your enquiry.
Form submissions may remain temporarily within the WordPress administration area until they are transferred, dealt with or no longer required.
Hosting and service providers
Hostinger provides the website-hosting and email infrastructure used by Invoke Hypnotherapy. These services may process or store limited personal information on my behalf while providing their services. Hostinger publishes a data-processing agreement covering its handling of personal information for customers.
Limiting access and disclosure
I only access, use or disclose personal information where it is reasonably necessary for the purpose for which it was collected. Where information must be shared, I aim to disclose only the minimum information required.
Although I take reasonable precautions, no electronic storage or communication system can be guaranteed to be completely secure. If I become aware of a personal-data breach, I will assess it and take any actions required under data-protection law.
How long I keep your information
I keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including providing services, maintaining appropriate records, meeting legal and accounting requirements and responding to complaints or legal claims.
Enquiries that do not become clients
Enquiry forms, emails and related correspondence will normally be retained for up to 12 months after the last meaningful contact. They may be deleted sooner where they are no longer required.
Client notes and therapy records
Consultation information, consent records, session notes and clinically relevant correspondence will normally be retained for seven years after your final session.
Records may be retained for longer where this is required by law, requested by my professional indemnity insurer or reasonably necessary in connection with a complaint, safeguarding matter or legal claim.
Routine communications
Routine appointment messages and administrative correspondence will be deleted when they are no longer required. Communications that form an important part of your client record may be retained with that record.
Financial and accounting information
Invoices, payment information and accounting records will be retained for the period required by tax and accounting law.
Self-employed business records will normally be retained for at least five years after the 31 January submission deadline for the relevant tax year.
Website-form submissions
Information submitted through the website may remain temporarily within WordPress and Fluent Forms while the enquiry is being handled. Relevant information may be transferred to the appropriate client record if you become a client.
Form entries will be reviewed and deleted from the website when they are no longer needed, taking account of the retention periods described above.
Technical and security records
Website, hosting and security logs may be retained for the period set by the relevant hosting or security provider before being deleted or overwritten.
Retention periods may be reviewed and adjusted where legal, insurance or operational requirements change. When information reaches the end of its retention period, it will be securely deleted unless there is a valid reason to retain it for longer.
Who I may share your information with
I treat client and enquiry information as confidential. I do not sell personal information or share it with other organisations for their own marketing purposes. Information is only shared where this is necessary to provide or administer my services, where you have authorised it or where there is a legal or safeguarding reason to do so.
Website, hosting and email providers
Hostinger, WordPress and Fluent Forms may process limited personal information while providing website hosting, email, website-form and administrative services on my behalf.
These providers act as service providers or data processors and are only permitted to handle information for the purposes of delivering their services and supporting the operation of Invoke Hypnotherapy.
Healthcare and other professionals
I may contact your GP, another healthcare professional or another person involved in your care where this appears relevant and you have given clear consent for me to do so.
Where possible, I will explain what information will be shared, why it is needed and who will receive it before making contact.
Professional advisers
Personal information may be shared with professional advisers, such as an accountant, insurer or legal adviser, where this is reasonably necessary to obtain professional advice, manage the business, comply with legal duties or establish, exercise or defend a legal claim.
Legal and safeguarding disclosures
Information may be disclosed where I am required to comply with a court order, warrant or other legal requirement.
Information may also be disclosed where this is reasonably necessary to protect you or another person from a serious risk of harm, safeguard a child or adult at risk, prevent or detect serious crime or respond to an emergency involving someone’s life.
Business transfer or service change
If Invoke Hypnotherapy is sold, transferred or restructured, limited information may be disclosed to professional advisers or a successor business where necessary. Appropriate steps would be taken to protect confidentiality and ensure that personal information continues to be handled lawfully.
Form entries will be reviewed and deleted from the website when they are no longer needed, taking account of the retention periods described above.
Professional supervision
I may discuss aspects of my client work with a suitably qualified professional supervisor or peer consultant to support safe and effective practice. Wherever reasonably possible, information is anonymised and names or other directly identifying details are not disclosed.
Whenever information is shared, I aim to disclose only what is relevant and necessary for the particular purpose.
Your data-protection rights
Data-protection law gives you certain rights over your personal information. The rights available to you depend on the circumstances and the lawful basis being used.
Where applicable, you may have the right to:
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Ask for access to the personal information I hold about you and receive a copy.
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Ask for inaccurate information to be corrected or incomplete information to be completed.
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Ask for your information to be deleted where there is no valid reason for it to continue being held.
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Ask for the use of your information to be restricted in certain circumstances.
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Object to the use of your information, particularly where it is being used on the basis of legitimate interests.
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Ask to receive or transfer information you provided electronically where the right to data portability applies.
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Withdraw your consent at any time where consent is being relied upon.
Withdrawing consent will not affect the lawfulness of any use of your information that took place before consent was withdrawn. However, it may mean that I can no longer provide services where the relevant information is necessary to do so.
To exercise any of these rights, please email info@invokehypnotherapy.com. I may need to ask for information to confirm your identity before responding.
I will respond to valid data-rights requests without undue delay and normally within the period required by data-protection law. Some rights may be limited where an exemption applies or information must lawfully be retained.
How to make a complaint
If you are concerned about how I have collected, used, stored or shared your personal information, please contact me so that I have an opportunity to investigate and respond.
Complaints to Invoke Hypnotherapy
You can make a data-protection complaint by emailing info@invokehypnotherapy.com. Please explain your concern and include any information that may help me identify the relevant records and investigate what has happened.
I will acknowledge receipt of your complaint within 30 days. I will take appropriate steps to investigate it, keep you informed where necessary and communicate the outcome without undue delay.
Complaints to the Information Commissioner’s Office
You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s independent data-protection regulator, particularly if you are dissatisfied with how your concern has been handled.
Website: Make a data-protection complaint
Telephone: 0303 123 1113
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Making a complaint will not affect any other rights or legal remedies available to you.
Cookies and website tracking
Cookies are small files or pieces of information that may be stored on your device when you visit a website. Similar technologies can also be used to provide website functions, remember preferences or collect information about website use.
Strictly necessary technologies
This website may use technologies that are necessary for security, website administration, form operation and other functions requested by the visitor. These cannot always be disabled without affecting how the website works.
Consent is not normally required where a technology is strictly necessary to provide a service requested by the visitor, although visitors must still be given clear information about its use.
Analytics and advertising
Invoke Hypnotherapy does not currently use Google Analytics, advertising pixels or similar technologies to analyse visitors, create advertising profiles or deliver targeted advertising.
Embedded third-party content
The website does not currently use embedded Google Maps or embedded video services that track visitors through this website.
Future changes
If analytics, advertising, embedded media or other non-exempt technologies are added in the future, this notice will be updated and an appropriate consent mechanism will be introduced before those technologies are activated.
The cookies and technologies used by the website will be reviewed periodically and whenever new website features or services are introduced.
Changes to this Privacy Notice
I keep this Privacy Notice under review so that it accurately reflects how Invoke Hypnotherapy collects, uses, stores and protects personal information.
Keeping this notice current
This Privacy Notice may be updated if my services, website systems, legal obligations or the ways in which I handle personal information change.
The date shown at the top of this page indicates when the notice was most recently updated. Where a significant change affects how existing personal information is used, I will take reasonable steps to bring that change to the attention of the people affected before beginning the new use.
Contact details
Questions about this Privacy Notice or the handling of your personal information can be sent to:
